START Campaign is now Live

The new phase of the START campaign is now live, the HSE, safefood and Healthy Ireland are asking HSE staff who are parents to get involved by offering healthy snacks and cutting down on giving unhealthy treats to children.

The START campaign incorporates various media such as TV, radio, cinema, outdoor, social and digital advertising. Click here for Information on the campaign including the new tv advertisement

The campaign aims to support to parents to say “no” to treats. This may mean being the bad guy in their children’s eyes in the short term. But overall they will be making the right decision as it will result in gains to their children’s health in the longer term. It takes a hero to be the bad guy. Click here to read our 10 top tips to reducing children’s treats.

As well as with your own families we are also asking those who interact professionally with families to promote the START campaign behaviours and materials to those families. All our resources including our booklet START your child on a healthy lifestyle can be ordered on Simply log on as a professional, order publications and search for “START”.

If you have any local initiatives where you think you can offer specific START support, feel free to contact

From the Healthy Eating and Active Living Programme